Cruise America
Digital Experience, PrintCruise America
Travel has been a cherished experience for all of human history. But the way we travel is just as important as where we go. Cruise America’s brand highlights the adventure that comes from RV travel and the precious memories it creates. Every element of their brand, their advertising campaigns, digital interactions, and internal communications all orbit around the singular experience of an RV vacation.
Brand consistency is important in all instances including B2B communication and when recruiting employees. Throughout all these circumstances the goal was to portray Cruise America’s values of adventure and exploration.
