LightStream
Branding, Print, Web DesignLightStream
LightStream has a wonderful product that simplifies the often difficult and arduous process of getting a loan. To reach a wider audience and inspire more engagement with new customers they decided to create commercials. The team I was a part of proposed a concept based on the ideas of transformation and a life well lived. The core of the concept is the idea that a loan from LightStream won’t just help you get a bigger house or more stuff – it will help you improve your life, realize your long-held dreams, and allow you to spend your time on what really matters.
Working with designers, copywriters, videographers, and the client, we were able to adapt the concept into a lively commercial.
As LightStream began to tackle a redesign of their website they realized a brand guide and web component library would be an invaluable asset. The guide was created in a digital format so all team members could access it at any time, from any location.
