Run For the Fallen is an event presented by the non-profit organization Honor and Remember. Participants run in honor of fallen soldiers from all branches of the military and read off the names of soldiers at each mile marker during the run. The event needed an updated brand identity that was strong enough to support their message and represent the military community. 

A grounded logo with clean lines and bold type serves as the foundation for the new brand identity.

Many of the event photos from Run For the Fallen contain brightly colored flags, and patriotic displays of red, white, and blue. The color palette for the brand needed to be able to support these images without overwhelming them. A neutral color palette inspired by military colors was developed.

PROJECT: Run For the Fallen Branding |  ROLE: Design and Art Direction  |  DESIGN STUDIO: Splinter

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