Spahn Wealth & Retirement
Branding, Web DesignSpahn Wealth & Retirement
Kyle Spahn wanted to create a recognizable, strong presence in a crowded market. As a personal financial advisor, his business is based on the relationships he builds with his clients. This relationship takes the main stage in his brand and can be seen most clearly in the logo design.
A modernized, geometric monogram design. At large scales the logo represents the levity of planning for the future.
A simple color palette emphasizes the principle values of Spahn’s company. The bright yellow symbolizes wealth and the golden opportunity that financial planning creates. Neutral greys paired with black and white photography evoke a sense of nostalgia while playing a supporting role. The result is a high-contrast design with a few thoughtfully selected elements that shine.
